This offering gave McGraw-Hill an opportunity to connect directly with its end users, the students. In a 2007 strategy move, McGraw-Hill launched an online student study network,. McGraw-Hill Publishing Company, Inc became The McGraw-Hill Companies in 1995, as part of a corporate identity rebranding. The buyout made McGraw-Hill the largest educational publisher in the U.S. In 1986, McGraw-Hill bought out competitor The Economy Company, then the nation's largest publisher of educational material. 1917 saw the merger of the remaining parts of each business into The McGraw-Hill Publishing Company, Inc. John Hill served as President, with James McGraw as Vice-President. In 1909 both men, having known each others interests, agreed upon an alliance and combined the book departments of their publishing companies into The McGraw-Hill Book Company. Hill, had also produced several technical and trade publications and in 1902 formed his own business, The Hill Publishing Company. He continued to add further publications, eventually establishing The McGraw Publishing Company in 1899. McGraw, co-founder of the company, purchased the American Journal of Railway Appliances. The McGraw-Hill Companies traces its history back to 1888 when James H. 7 Connection to the family of George W.
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